A beautiful lamp covered in Yellow Pages, emitting a delightful yellow light in the surroundings. Make your own design, take some photos or make a movie, publish to our flickr group, or send to photo@yellowcollection.com
design by Sofia
Here are some photos of the first Flash Mob arranged @ Möllevångstorget in Malmö yesterday. A creative crowd met up to build a 2.3 M tower by Yellow Pages. It was extremely fun and many people came by to help spontaneously, asking what was going on and some people actually asked if they could have a catalogue too (?). Not to mention the girl who took a catalogue when she passed by with her parents. Her dad didn’t want it to enter their home so he put it down on the first bike available 
A reporter from the swedish newspaper Sydsvenskan was was there, seeing the tower grow taller than him. “A conspiration theory circles in the the restaurant Krua Thai that it’s a PR-trick from competitor hitta.se ” Read full article here.
This won’t be the last Flash Mob, rather the beginning of something we don’t know where will end. If you feel like doing something with a catalogue , just do it! And tell the world, and us about it. Send the photos to photo@yellowcollection.com
In the coming movie we’ll reveal what happened with the tower after some time alone on the square. Stay tuned.
A Yellow Flash Mob tower will be built in Malmö at 8 o’clock tonight.
The online papers are already with us: Sydsvenskan
All we need now is 100 – 200 people
Where: Möllevångstorget, Malmö, Sweden
When: Today, Tuesday, 20:00
What: Come with or without your Yellow Phone book.
Meet at the square ten to eight.
Build a 7-foot tower out of Yellow Pages together with one or two hundred other people.
See y’all and bring your friends!
…and neigbours!
….and your grandma and your cat!
Next weekend, the [Yellow Collection] is taking over a street
at one of the Sweden’s hottest in-city summer festivals.
Falkenbergsgatan will be rigged with:
Fancy designer furniture made of Yellow Pages,
A mobile DJ-system with some chilled down tunes
and Free wireless connection from Myfi,
Plus a bunch of designers, art directors and journalists on the spot.
All the festival goers are most welcome to drop by with the yellow pages and play with us.
We are aiming to complete a 3 meter high pyramid of yellow pages.
Visa [yellow collection] på en större karta
If you missed out [yellow collection] on the radio broadcasting today @ Din Gata, here’s the podcast, which is the compressed version = minus the music. And below is the Din Gata crew Ehsan & Joy, next to [yellow collection]’s Alex & Petter. It was a truly fun and enjoyable thing to do, being in the SR Recording Studio. The word is that we might have a follow-up. Stay tuned!
Yeah!!!
![[yellow collection] BBQ](http://farm4.static.flickr.com/3562/3695611377_e88baf3056.jpg)
[yellow collection] X
The Final Cut of [yellow collection] X is in the wild. Let it flow!