we’ve been  playing with the idea of making paper-planes out of Yellow Pages. In one catalogue only, there’s a ranging numbers of planes. In our local version we’ve about 800 Planes. So let’s start folding, so we can have a paper-plane-party.

there’s been injected some Yellow Pages in the City Library of Malmö. It has it’s obvious place in the sections ‘easy reading’, ‘environment’ & fiction. In the fiction section you’ll find it by author – G – as in Gula Sidorna. If you don’t find it, ask for Jan Guillou.

It’d be fun to see the reactions of those who find these Yellows. Maybe they’d like to borrow them. ‘Max time: 1 Year’

We’ll keep posting pictures & movies from the event, and we’ll send LIVE here @ yellowcollection.com

There’ll be great coffee offers by OrangeCoffeeBean for those who create artwork with us. In creation mood? Hop on your bike, and get ready for ACTION. 16.00

Here are some photos of the first Flash Mob arranged @ Möllevångstorget in Malmö yesterday. A creative crowd met up to build a 2.3 M tower by Yellow Pages. It was extremely fun and many people came by to help spontaneously, asking what was going on and some people actually asked if they could have a catalogue too (?). Not to mention the girl who took a catalogue when she passed by with her parents. Her dad didn’t want it to enter their home so he put it down on the first bike available

A reporter from the swedish newspaper Sydsvenskan was was there, seeing the tower grow taller than him. “A conspiration theory circles in the the restaurant Krua Thai that it’s a PR-trick from competitor hitta.se ” Read full article here.

This won’t be the last Flash Mob, rather the beginning of something we don’t know where will end. If you feel like doing something with a catalogue , just do it! And tell the world, and us about it. Send the photos to photo@yellowcollection.com

In the coming movie we’ll reveal what happened with the tower after some time alone on the square. Stay tuned.

If you missed out [yellow collection] on the radio broadcasting today @ Din Gata, here’s the podcast, which is the compressed version = minus the music. And below is the Din Gata crew Ehsan & Joy, next to [yellow collection]’s Alex & Petter. It was a truly fun and enjoyable thing to do, being in the SR Recording Studio. The word is that we might have a follow-up. Stay tuned!