The question then is, how it’s reasonable to produce more catalogues in Sweden in 2009 than inhabitants, when nearly 100% of the population between 16-24 and over 80% of the swedish population is using internet every day, or at least every week?

In an interesting research (PDF) made by Econ Pöyrys you can read that 75% (p.22) of the Swedish population is using the catalogues every year & that the purpose of the catalogue is to facilitate contact between people. It’d be interesting to know how many people actually used them to find useful information, or connected with another person.

In contrast to Emma, the forestry expert at the Swedish Environmental Protection Agency Jonas Rudberg has the opinion that the “consumers shouldn’t be forced to receive the catalogues” which is very reasonable. He also think the question should be: How many Swedes want the catalogue sent to their homes?

It’s disturbing to know that so much resources are wasted, not just natural but also human, on things that just go into the rubbish bin. In a good case they get recycled. In a much better case, they get used in a more creative manner as shown this weekend.

This boy will probably laugh when his dad tells him when he grows up a little what it was he was reading. A catalogue, with contact information limited to your own city, updated once a year – in times when internet was  de-facto, information was flowing and exchanged all over the world and you could instantly find and contact another person on the other side of the globe with help of Skype, Facebook, Twitter, Google etc without a single piece of paper.

Read the full article “The catalogue will live for at least another 7 years”

A Yellow Flash Mob tower will be built in Malmö at 8 o’clock tonight.
The online papers are already with us: Sydsvenskan

All we need now is 100 – 200 people
Where: Möllevångstorget, Malmö, Sweden
When: Today, Tuesday, 20:00
What: Come with or without your Yellow Phone book.
Meet at the square ten to eight.
Build a 7-foot tower out of Yellow Pages together with one or two hundred other people.

See y’all and bring your friends!
…and neigbours!
….and your grandma and your cat!

What’s up?

We’ve been invited by Swedish National Radio – P3 Din gata to talk about the [Yellow Collection] project.  If you are in Malmö, make sure to tune in into 100,6 or the web-radio between 15 and 17 Swedish time.

We’ll be twittering live from the studio, gathering ideas to the [Yellow Collection] art pool and, if we get lot’s of listeners, Petter might even tell one of his bad Spanish jokes.

Join the yellow bus:
Global Yellow Collection group @ Facebook
Main Malmö Event @ Facebook

Twitter: #FF0

Stay tuned!