Here are some photos of the first Flash Mob arranged @ Möllevångstorget in Malmö yesterday. A creative crowd met up to build a 2.3 M tower by Yellow Pages. It was extremely fun and many people came by to help spontaneously, asking what was going on and some people actually asked if they could have a catalogue too (?). Not to mention the girl who took a catalogue when she passed by with her parents. Her dad didn’t want it to enter their home so he put it down on the first bike available
A reporter from the swedish newspaper Sydsvenskan was was there, seeing the tower grow taller than him. “A conspiration theory circles in the the restaurant Krua Thai that it’s a PR-trick from competitor hitta.se ” Read full article here.
This won’t be the last Flash Mob, rather the beginning of something we don’t know where will end. If you feel like doing something with a catalogue , just do it! And tell the world, and us about it. Send the photos to photo@yellowcollection.com
In the coming movie we’ll reveal what happened with the tower after some time alone on the square. Stay tuned.
What would you do with a bunch of Yellow Pages?
What would be the ultimate phone book creation?
Tell the world and we'll try our best to make it happen!
All ideas are
published here.
Yellow Tower @ Möllevångstorget
Here are some photos of the first Flash Mob arranged @ Möllevångstorget in Malmö yesterday. A creative crowd met up to build a 2.3 M tower by Yellow Pages. It was extremely fun and many people came by to help spontaneously, asking what was going on and some people actually asked if they could have a catalogue too (?). Not to mention the girl who took a catalogue when she passed by with her parents. Her dad didn’t want it to enter their home so he put it down on the first bike available
A reporter from the swedish newspaper Sydsvenskan was was there, seeing the tower grow taller than him. “A conspiration theory circles in the the restaurant Krua Thai that it’s a PR-trick from competitor hitta.se ” Read full article here.
This won’t be the last Flash Mob, rather the beginning of something we don’t know where will end. If you feel like doing something with a catalogue , just do it! And tell the world, and us about it. Send the photos to photo@yellowcollection.com
In the coming movie we’ll reveal what happened with the tower after some time alone on the square. Stay tuned.