In an article today in the Swedish newspaper Sydsvenskan, Emma Rblom, Press Manager @ Eniro is arguing that it “isn’t in their interest to produce more catalogues than what is necessary” and that “if you need a doctor one night and need to turn on the computer, it’s a question if the catalogue isn’t better for the environment”.
The question then is, how it’s reasonable to produce more catalogues in Sweden in 2009 than inhabitants, when nearly 100% of the population between 16-24 and over 80% of the swedish population is using internet every day, or at least every week?
In an interesting research (PDF) made by Econ Pöyrys you can read that 75% (p.22) of the Swedish population is using the catalogues every year & that the purpose of the catalogue is to facilitate contact between people. It’d be interesting to know how many people actually used them to find useful information, or connected with another person.
In contrast to Emma, the forestry expert at the Swedish Environmental Protection Agency Jonas Rudberg has the opinion that the “consumers shouldn’t be forced to receive the catalogues” which is very reasonable. He also think the question should be: How many Swedes want the catalogue sent to their homes?
It’s disturbing to know that so much resources are wasted, not just natural but also human, on things that just go into the rubbish bin. In a good case they get recycled. In a much better case, they get used in a more creative manner as shown this weekend.
This boy will probably laugh when his dad tells him when he grows up a little what it was he was reading. A catalogue, with contact information limited to your own city, updated once a year – in times when internet was de-facto, information was flowing and exchanged all over the world and you could instantly find and contact another person on the other side of the globe with help of Skype, Facebook, Twitter, Google etc without a single piece of paper.
Read the full article “The catalogue will live for at least another 7 years”
“The tower will withstand for another 7 years”
In an article today in the Swedish newspaper Sydsvenskan, Emma Rblom, Press Manager @ Eniro is arguing that it “isn’t in their interest to produce more catalogues than what is necessary” and that “if you need a doctor one night and need to turn on the computer, it’s a question if the catalogue isn’t better for the environment”.
The question then is, how it’s reasonable to produce more catalogues in Sweden in 2009 than inhabitants, when nearly 100% of the population between 16-24 and over 80% of the swedish population is using internet every day, or at least every week?
In an interesting research (PDF) made by Econ Pöyrys you can read that 75% (p.22) of the Swedish population is using the catalogues every year & that the purpose of the catalogue is to facilitate contact between people. It’d be interesting to know how many people actually used them to find useful information, or connected with another person.
In contrast to Emma, the forestry expert at the Swedish Environmental Protection Agency Jonas Rudberg has the opinion that the “consumers shouldn’t be forced to receive the catalogues” which is very reasonable. He also think the question should be: How many Swedes want the catalogue sent to their homes?
It’s disturbing to know that so much resources are wasted, not just natural but also human, on things that just go into the rubbish bin. In a good case they get recycled. In a much better case, they get used in a more creative manner as shown this weekend.
This boy will probably laugh when his dad tells him when he grows up a little what it was he was reading. A catalogue, with contact information limited to your own city, updated once a year – in times when internet was de-facto, information was flowing and exchanged all over the world and you could instantly find and contact another person on the other side of the globe with help of Skype, Facebook, Twitter, Google etc without a single piece of paper.
Read the full article “The catalogue will live for at least another 7 years”